Strategic Commercial Awareness
Develop the commercial awareness, financial knowledge and strategic thinking capabilities, to influence the direction of the business
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Course overview
Duration: 2 days (13 hours)
This course is aimed at managers who want to develop their commercial awareness, financial knowledge and strategic thinking capabilities, so that they can influence the direction of their business and deliver to their full potential.
Day one of the course provides the skills and insights to make sense of your company’s financial position and performance.
Day two helps delegates to consider the strategic thinking tools required to plot the forward course needed to maximise the potential of the business.
As well as looking at how to make effective business decisions, this course gives a good grounding in finance and profitability. As a two day programme, day one provides the skills and insights to make sense of the company’s financial position and performance. Day two then considers the strategic thinking tools needed to plot the forward course needed to maximise the potential of the business.
Objectives
By the end of the course you will be able to:
- An understanding of the balance sheet, profit and loss account, cash flow and statutory and management accounts
- Learnt to correctly employment key financial ratios to analyse your business
- A practical definition of strategy
- analysis tools to examine the current environment and capabilities
- Steps to devise a mission and vision statement
- Recognition of the skills and resources needed to achieve the vision
- Generation of appropriate strategic and tactical commercial objectives
Content
What is Strategy
- Defining Strategy
- Strategic thinking
- Strategic models
- Commercial thinking – what is money?
Where are we now
- STEEPLE analysis
- SWOT Analysis
- P&E forces at work
- Political distortions in capitalist markets
Where are we trying to get to
- Setting the mission and vision
- Creating a BHAG
- Strategies for deflation and inflation
The role of banks
- Commercial and investment banking
- Fractional reserving
- Securitisation
How to get there
- Skill gap analysis
- Business Process Re engineering
- The role of creativity
How to get there
- Getting the team on board
- Individual and team motivation
- The power of the brand
Overcoming challenges
- Debt and deleveraging
- Change management
Creating value
- Discounted Cash Flows
- Building the business case
- Asset Valuation techniques
Making it happen
- Turning Strategic Thinking into Strategic Plans
- Scenario planning for an uncertain future
- Creating commitments and lock in
Discussion and review
- Time will be set aside during the course for review sessions with time for questions, answers and action learning.
Frequently Asked Questions
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